Mossberg: It’s time to free the smartphone

Welcome to Mossberg, a new weekly commentary and reviews column on The Verge and Re/code by veteran tech journalist Walt Mossberg, now an Executive Editor at The Verge and Editor at Large of Re/code.

In 2010, Google tried an experiment — not with self-driving cars, or goofy eyeglasses, but with smartphone freedom. For the introduction of the very first Nexus phone — its showcase Android device — it attempted a disruptive business model.

Instead of being offered through carriers, the Nexus One was initially sold only online. I can still remember a very senior, very excited, Google executive showing me in advance how it would work. On one web page, you’d configure and order your phone, unattached to any carrier. On the next page,…

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Author: Walt Mossberg

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