Disney CEO says ESPN will eventually be sold straight to consumers
Posted On July 27, 2015
You’ll eventually be able to buy ESPN without a cable subscription, though it won’t be any time soon. Speaking on CNBC’s Squawk Boxthis morning, Disney CEO Bob Iger said that ESPN will one day be sold straight to consumers, much like HBO has started to do by selling subscriptions online and through the Apple TV. The move would be a big shift for ESPN, which has made a killing for Disney thanks to its high per-subscriber cable fees. It’d also be a huge moment for people trying to shift from cable to streaming services, as a lack of sports programming is often cited as one of the key reasons for sticking to a traditional subscription.