The Hollywood studios have long recognized the promotional power of YouTube to reach elusive young viewers, drafting the site’s celebrities to create original videos to build awareness and anticipation for a forthcoming film.
These digital marketing campaigns have reached fever pitch this summer, as such mainstream actors as “Jurassic World’s” Chris Pratt, “Trainwreck’s” Amy Schumer and Bill Hader, “Ant-Man” star Paul Rudd and “Terminator Genisys’” Arnold Schwarzenegger stopped by the YouTube Space LA production facilities to share screen time with YouTubers.
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Author: Recode Staff
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