Hollywood stars now promote movies on YouTube talk shows

The Hollywood studios have long recognized the promotional power of YouTube to reach elusive young viewers, drafting the site’s celebrities to create original videos to build awareness and anticipation for a forthcoming film.

These digital marketing campaigns have reached fever pitch this summer, as such mainstream actors as “Jurassic World’s” Chris Pratt, “Trainwreck’s” Amy Schumer and Bill Hader, “Ant-Man” star Paul Rudd and “Terminator Genisys’” Arnold Schwarzenegger stopped by the YouTube Space LA production facilities to share screen time with YouTubers.

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Author: Recode Staff

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