Hot Topic is buying ThinkGeek

Back in the ’90s, retailer Hot Topic gained a level of notoriety by gobbling up punk / alternative culture and style and repackaging it for mall-going teens across the country. (I’m not judging, I may have bought a few Tool t-shirts there in my day.) Now, the company is getting its hands into geek culture — Hot Topic just bought Geeknet, owners of the goofy ThinkGeek.com online shop. ThinkGeek is pretty well-known for its wide variety of kitschy, pop-culture focused offerings — the site’s banner features huge properties like Marvel, Star Wars, Game of Thrones, and more. But it also has historically offered a host of weird, offbeat products like USB-powered beverage coolers, laser-projected keyboards, and all manner of other oddities.

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Author: Nathan Ingraham

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